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YOUTUBE STRATEGY & PRODUCTION
Sky Sports
Senior lead on the production and strategy that grew Sky Sports network of YouTube channels to over 10 million subscribers.
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BRANDED CONTENT
Cristiano Ronaldo x Nike
Lead Producer for live interactive football drill with the world’s best footballer, Cristiano Ronaldo, to promote the Nike Mercurial Superfly Heritage iD.
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YOUTUBE STRATEGY & PRODUCTION
F2Freestylers x Odell Beckham Jr
Produced and Directed the most watched YouTube video in Sky Sports history, working in collaboration with the NFL & F2Freestylers.
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YouTube Strategy & Branded Content
John Nellis x Kylian Mbappe
Worked on ideation, pre-planning, storyboarding, post-production and YouTube strategy for branded content that gained 60m+ views across all platforms.
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YouTube Strategy
James Allcott
Providing YouTube consultation to James Lawrence Allcott on video ideas, optimised titles, thumbnails concepts and retention strategies to drive audience growth.
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YOUTUBE STRATEGY & PRODUCTION
Saturday Social x EA Sports
Created and Produced Saturday Social for Sky Sports, which now delivers 3m views per week on YouTube and social platforms.