F2Freestylers x Odell Beckham Jr
Process
The ambition for this collaboration was to amplify Sky Sports' important partnership with the NFL and drive awareness of upcoming live games on television.
To meet this objective, we had to:
- Think creatively about how to expose NFL to mass audiences
- Choose the right talent to amplify the content
- Work closely and collaboratively with the NFL & F2
Shoot
Football met Football (Soccer) as global superstar Odell Beckham Jr took on a series of skill based challenges. We had a full production crew working hard on the ground and high specification drones overhead capturing every angle. The talent didn't disappoint either, with both the F2 & Odell demonstrating their extraordinary talent.
Results
In total, 3 videos were produced and edited; one for each partner involved in the collaboration. They delivered 29 million total views on YouTube across the 3 channels. The 17m views on the Sky Sports content remains the most watched bespoke YouTube video in the broadcaster's history.
